Renaissance Redux – Let the artists of India rise
“If art is to nourish the roots of our culture, society must set the artist free to follow his vision wherever it takes him” – John F. Kennedy
You ask about India to the western world, often the first reaction is outsourcing and the second is Information Technology. However even before India commenced its service offerings to the world – Indian artists were showcasing their talent to western world although in not as large scale as the services industry.
However, post the economic melt down of 2008, we have seen a marked change in the art landscape of India. There has been an influx of new artists and consequently newer and innovative art forms. There has also been a noticeable increase in Indian artist being appreciated on international platforms.
To name a few are – Mr. N.S. Harsha, a new age versatile artist, who showcased his work in galleries of India and abroad and has won prestigious Artes Mundi Prize in 2008. Another highly acclaimed artist is Prashant Pandey, who by deconstructing waste products have constructed them into art pieces to express social messages.
From few stars shining, artists have scaled in much larger number and thus inducing a healthy cycle of demand and supply. In order to survive this healthy yet demanding cycle, the artists today must keep pace with changing times. First they need to sustain by remaining relevant and second, they need to outshine the competition by marketing themselves in India and Beyond.
Interestingly, such waves are not completely unheard of. 14t1h century witnessed the rise of a cultural movement, which we all know as Renaissance. Before the movement, ordinary craftsmen were considered slaves and were neither respected nor their work was appreciated as an art form. During the Renaissance, money was pumped into existing and newer art forms by the businessmen and patrons of those times. These works were exported to emerging markets in Asia and Europe. As a result, the works of these ordinary craftsmen got appreciated and they were duly given the status of Artisans.
Today, the Indian Art scene is staring down at a paradigm shift of its own. The society admires art, and the artists are in abundance. Thus comes the need for an artist to outlive the market forces and connect to prospective buyers/investors of art rather than die a slow death due to lack of funds.
Time has come where an Artists have to change their status again to survive in the fast growing market. The status of a Creative Entrepreneur.
Pablo Picasso, the greatest artist to have lived, once said “Learn the rules like a pro, so you can break them like an artist.”
An artisan should now know how to market himself and his art, convince people to see his art, appreciate and own it. To become successful, an artist need to widen his creative horizons by not only developing creative products but also by adopting creative means to present himself and his work. An artist has skills, has creativity and all that is required, is bridging the gap between the market and the art.
At Dream wallets, we are doing our bit to revive the artists and their art by giving them a platform to share their expertise, network and raise funds through crowdfunding.
Jaipur elephant paper, a small, family-run business which uses dung of elephants to make organic, high-quality, eco-friendly paper is one such project which is listed at Dream Wallets. The project with the goal to raise Rs 4,00,000/- has raised huge interest in media earlier also.